The advantages of streaming media for artists

Online streaming or tube websites offer artists a platform to easily reach a huge crowd of possible listeners or watchers without any big investments or the requirement of costly promotion. The quality requirements are lower, so gifted artists with limited technical abilities to record their music can publish it even if a major record label would reject the demo tape.

Another important advantage is copyright protection, at least to some extend. When music or videos are streamed over the internet temporary files are stored on the computer of the internet surfer, but these files can’t be loaded on a MP3 players or be written to any other media like CDs or DVDs. Therefore streaming offers at least some protection, as long as some basic principles or data security and streaming security are implemented.

Last but not least it’s a very fast way of publishing and distributing. Getting the word spread over the internet is much easier than via old fashioned media. Once media content is put online, it can instantly be accessed by theroretically everybody with an internet connection, independant from any broadcasting times.